Price is the single most powerful variable in selling your property. Let’s get you answers.
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Too high and you lose momentum. Too low and you leave money on the table. Getting it right requires someone who has built homes, analyzed thousands of transactions, and understands this market at a structural level.
We have sold well over 450 homes. John has developed over 50 homes in Austin. We know what a property is actually worth — not just on paper, but on the ground. Combined with hyper-local comparable analysis, active market conditions, and feeder market intelligence, our pricing strategy is built to generate maximum qualified activity.
You make the final call. We make sure it’s an informed one.
Most agents pull a handful of recent sales and call it a CMA. We go deeper. This isn’t data for data’s sake. It’s how we advise you on the pricing decision that defines everything that follows. Markets are always moving and we want to price for what is happening now - not what happened a few months or a year ago. Sellers who price based on careful analysis sell faster and for more money than sellers who price on instinct.
For every property we list, we analyze your specific price tier — not just the general neighborhood. We look at:
Everyone has access to the same data. It’s how you use it that positions you as an expert — and your property as the right choice.
When you ask us for a number at our first meeting — here’s what we’ll say: “We would never do you the disservice of taking price lightly. Your property is unique, and correct pricing is too important to rush. We want to carefully analyze your specific price tier, compare condition and amenities to the most relevant recent sales, and come back to you with a recommendation we can fully defend.” Pricing right the first time is one of the most important things we can do for your outcome.
Find Your Dream Home
Two Accurate Ways to Perform Home Valuations
MARKET ANALYSIS
A Comparative Market Analysis (CMA) is a tool used by real estate agents to value a home. It evaluates similar homes that have recently sold in the same area. Agents find comparable sales and use them to conduct a sales comparison. In most cases, an agent will find three homes that have recently sold and are as similar to and located as close to the home being valued as possible. Each one is then analyzed to pinpoint differences between it and the home being valued. Once these differences are priced out, the price of each comp is adjusted to see what it would cost if it was identical to the home being valued were it to be sold in the current market.
APPRAISALS
An appraisal is an unbiased valuation of a home based on a professional’s opinion. They are usually what mortgage companies use for home purchases and refinances. A lender usually orders a home appraisal and the cost of the appraisal, sometimes up to $500, is paid by the homeowner. An appraiser does a complete visual inspection of the interior and exterior of the home as well as taking into consideration recent sales of similar properties and market trends. The appraiser then compiles a detailed report on the home, including an exterior building sketch, a street map showing the home and any comparable sales, photos of the home and street, an explanation of how the square footage was calculated, and any other relevant information.
Situations When a Home Valuation May Be Necessary
REFINANCING
Lenders base the amount of their loans on the value of your property and usually allow you to borrow a maximum of 75% to 96.5% against your property. Knowing what your home is worth allows lenders to calculate your equity in the home. The more equity you have, the better terms you will receive on your refinance.
HOME IMPROVEMENTS
If you’re doing home improvement projects to increase the resale value, you want to make sure you’re not pricing it out of the market. If your home is already priced on the high-end for your neighborhood, making too many improvements could make it more difficult to sell. When you get a valuation, you can see how your home compares with others in the neighborhood and let this guide your home improvement decisions.
QUALIFYING FOR CREDIT
If you want to borrow cash against your home, getting a Home Equity Line of Credit (HELOC) could be a good option. To qualify, you must have a certain level of equity in your home. Most lenders require at least 20%. Getting a home valuation will help you determine if you qualify and will be used by the lender to make a decision on your loan.
PLANNING
Though it’s not a necessity, simply knowing the value of your home is good information to have. It will help you plan for the future and deal with unforeseen circumstances when you might be in a position that requires extra money or a quick relocation. Knowing how much equity you have in your home and how much you may be able to borrow against it or sell it for will help you respond to any financial curveballs that life throws at you.